House of Herrera
“In virtute et unitate”
Origin: The House of Herrera emerged from a lineage of landowners who managed vast estates in Extremadura.
Founded in the late 12th century, the House of Herrera initially rose to prominence through agricultural wealth generated from their extensive lands. They were instrumental in the cultivation of vineyards and olive groves, which became the economic backbone of the region. As the Reconquista progressed, the family shifted their focus to military endeavors, aligning themselves with powerful lords like the Balcázars. Their marriage alliances strengthened their political influence, allowing them to play a pivotal role in local governance and societal development. The Herrera family was notable fo…