House of Alvira
“Virtus et Honor”
Origin: The House of Alvira emerged from a prominent merchant family that gained noble status through service to the crown.
Founded by Lord Pedro de Alvira, the family initially built wealth through trade in textiles and spices. Their success allowed them to acquire lands in the foothills of the Pyrenees, where they established strongholds, including Aínsa Castle. In the 12th century, Lady Beatriz de Alvira, known for her wisdom and diplomatic skills, married into the House of Bernal, uniting two powerful families. Her efforts in mediating disputes between nobles in the region earned her the respect of many, and she played a key role in maintaining peace in Aragón. The family's influence waned by the mid-14th cent…